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EXCLUSIVE BUGATTI SEMINAR NOVEMBER 8TH AND 9TH, 2024

Experience a unique journey with exclusive insights into the world of Bugatti and embark into a stylistic travel through time in an authentic Bugatti ambience. From the fascinating beginnings of the brand, to the artistic expressions, to the current successor of the Bugatti Chiron, as well as the future of designing a Bugatti with the help of artificial intelligence.

Participants will have exclusive access to the museum's Salle Bugatti, which is not open to the public, and will learn from recognized Bugatti experts how the myth of “Bugatti” has and will change from the past, through the present and into the future. And, they get the pleasure of experiencing up close one of the world's best Bugatti collections.

The experts

Achim Anscheidt, Bugatti's long-time chief designer, outlines Ettore Bugatti's lifelong mission statement: "If comparable - it no longer is a Bugatti" which stylistically shaped the brand myth from Molsheim and will continue to shape it in the future.

Julius Kruta, globally recognized Bugatti expert, provides insights not only into the unique automotive background of the Bugatti brand, but also into the history and extraordinary artistic work of the Bugatti family and its protagonists.

Professor Wolfgang Henseler, Professor for digital media and leading expert in user experience at University of Pforzheim as well as the head of the educational campus at the National Automuseum. He illustrates how vehicles will be designed in the future using artificial intelligence and what the specific user experience of the “Bugatti” brand will be in the age of digitalization.


The Bugatti seminar topics
Day 1

  • Exclusive reception at the Bugatti courtyard of the National Automuseum

  • Insights into the Bugatti myth

  • From the genius of Ettore Bugatti with the Bugatti types 35, 43a, 50 LM etc.

  • Exclusive lunch in the private room of the “New York New York” restaurant

  • The stylist Jean Bugatti and his works, Type 59, 57SC, 57 Atalante etc.

  • The tragedy of the brand implosion

  • Apero and dinner together at the Leica Hotel Wetzlar

Day 2

  • From the Schlumpf brothers to the era of Romano Artioli

  • The new patron Ferdinand K. Piëch

  • Exclusive lunch in the private room of the “New York New Yor” restaurant

  • The W16 era – Veyron, Chiron, Divo, Bolide etc.

  • The Tourbillon – the V16 hybrid successor to the Bugatti Chiron

  • A look into the future of Bugatti – artificial intelligence design process and user experience

  • Participants certificates and farewell gifts


Due to exclusivity, the number of participants is limited to 16 participants!

Participation fee: 2.750 Euro per participant
including tax and all hospitality and food costs, excluding hotel costs.

Rooms have been reserved for the participants at the Leica Hotel in Wetzlar, which can be booked at special conditions under the keyword “National Automuseum – Bugatti Seminar”.
Website: www.wyndhamhotels.com/de-de/vienna-house
Telephone: 0800 724 06 15

Contact
Mrs. Gabriele Schüler
Nationales Automuseum – The Loh Collection
Hauptstaße 154
35716 Dietzhölztal
Germany
Telefon : +49 (0) 2774 923 65 14
Mobil : +49 (0)160 905 367 00

BUGATTI SEMINAR brochure (PDF download)